the Startup Within

Our team of highly successful professionals, work directly with our clients. While some firms send partners only to close the sale and make the final report, we roll up our sleeves and join your team to find success. 

Our Team

40 years of consulting experience. Served as the Entrepreneur in Residence at Boeing. Founded and manages the St. Louis Innovation Roundtable. Works with the Gateway Venture Mentoring Service, St. Louis Regional Entrepreneurship Educators, and teaches Corporate Entrepreneurship in the MBA program at Saint Louis University. Helps companies discover their own unique answers to the problems they face.

30 years of corporate sales, marketing, brand management and product development. As VP of Innovation for Anheuser-Busch InBev, introduced new products, new packaging and new brands. Over a 10-year period was credited with $8.2 Billion of new sales. Having built one of the earliest and most successful innovation departments in a Fortune 500 company, he is able to assist organizations today who seek to break the mold and find new answers to old questions. 


33 years of innovative approaches to problem solving and technology. Created one of the first CAD systems for the architectural industry with HOK. Became their Chief Knowledge Officer delivering creative solutions using Biomimicry, Blue Ocean, and other advanced business concepts. Was the founding Executive Director of the BuildingSMART Alliance (a worldwide modeling standard), and teaches in the schools of Engineering and Business at Saint Louis University. Helps companies and 60+ startups with ideation, business modeling, and the application of design thinking.

25 years of successful innovation and entrepreneurship. Created and licensed Waterbabies selling over 22 million units in 24 years. Created the Great American Toy Hunt and the AvaStars platform of customized 3D digital and physical products.  Recognized by Business Week and Entrepreneur Magazine. Facilitates progress for companies through a unique process of innovation that drives creativity and results. 


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